Avoid the 5 Biggest Media Interview Mistakes

Sun, 20 May 2012 05:59:03 -0400

Tallulah Bankhead described working on television as like beingshot out of a cannon. They cram you all up with rehearsals, thensomeone lights a fuse and-BANG-there you are in someone's livingroom. To be ready for your time to shoot out of the cannon,take the time to thoroughly prepare your ideas and soundbites.Television, radio and print interviewers are often focused onpresenting a lively, entertaining program-not on promoting youor your products. Honing your conversational skills to include arepertoire of key phrases will keep interest focused on you andthe points you want to convey.. When asked a question that doesn't pertain to your topic.Sharing information with the audience you know is fascinatingmakes the interview move at a swift pace while making theinterviewer appear as if he's doing an excellent job. Forexample say, What most people want to know is.... Or, Whatmany people ask me about is.... Or, What people find mostsurprisingusefulentertaining is.....

Turn Media Interviews into Sales

Sat, 19 May 2012 05:23:02 -0400

Many people don't understand what soundbites are. They don'tknow how to create soundbites that sell. They don't know thatit's not enough to be clever, entertaining or quippy. That mightmake TV and radio hosts happy, but it often won't bring in thekind of results you're looking for: to grow your business, sellmore product, get new clients, more customers, or increase yourfees.You want to develop soundbites that speak to who you are, whatyou do and how well you do it. Soundbites are the essentialmessages that will create sales and recognition. They consist ofanecdotes, analogies, stories, one-liners, and facts that youcan speak in - seconds. They should be singly focused onwhat you want your audience to know. To turn media interviewsinto sales here are things you can do.. Incorporate Your Past into Your Present Experience.Camus says, We are the sum of our choices. We want to know howyour childhood dreams have influenced the career you've chosen.Your past often h...

Publishing Trends

Fri, 18 May 2012 05:18:18 -0400

Publishing Trends: Traditional vs ePublishingYou've done what most people only talk about. You've written abook, spent countless hours agonizing for just the right wordsonly to delete many of them in the painful editing process.After many months, or perhaps, many years, you have a manuscriptready for submission. You've heard all about the struggles fornew authors: slush piles, solicited queries only, scam artistsand cons, but you know luck or fate or sheer talent willeventually deliver your precious manuscript into the right handsat the right time. I can't say that isn't so. After all, JKRowling, Stephen King, Danielle Steel, Nora Roberts, Tom Clancyand every other bestselling author were once unpublished andunknown. I can tell you that the odds of receiving a lucrativecontract with a traditional publisher as an unpublished authorare not in your favor.According to Associations of American Publishers Press Release, ' U.S. book sales totaled ,,, in ,...

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Fri, 18 May 2012 02:06:42 -0400

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