May 20th, 2012 | Categories: Marketing
Tallulah Bankhead described working on television as *like being shot out of a cannon. They cram you all up with rehearsals, then someone lights a fuse and-BANG-there you are in someone's living room.* To be ready for your time to shoot out of the cannon, take the time to thoroughly prepare your ideas and soundbites. Television, radio and print interviewers are often focused on presenting a lively, entertaining program-not on promoting you or your products. Honing your conversational skills to ...
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May 19th, 2012 | Categories: Marketing
Many people don't understand what soundbites are. They don't know how to create soundbites that sell. They don't know that it's not enough to be clever, entertaining or quippy. That might make TV and radio hosts happy, but it often won't bring in the kind of results you're looking for: to grow your business, sell more product, get new clients, more customers, or increase your fees. You want to develop soundbites that speak to who you are, what you do and how well you do it. Soundbites are the ...
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May 18th, 2012 | Categories: Writing
Publishing Trends: Traditional vs ePublishing You've done what most people only talk about. You've written a book, spent countless hours agonizing for just the right words only to delete many of them in the painful editing process. After many months, or perhaps, many years, you have a manuscript ready for submission. You've heard all about the struggles for new authors: slush piles, solicited queries only, scam artists and cons, but you know luck or fate or sheer talent will eventually deliver ...
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May 18th, 2012 | Categories: Shopping
Regarding wearing, surely most people additionally have faith in comparison to its things to install much of our sporting. Just after we now have to see your own recognized mulberry carrier enterprise. Naturally we all acknowledge, mulberry can be a world-wide totes developer in the uk. On the other hand for that woman accurate consciousness on good products and services together with outstanding style, she'd halt popular and in addition recognized with a decent quantity involving potential ...
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May 17th, 2012 | Categories: Writing
The Pros and Cons of Print-on-Demand Publishing Read Online at http://www.graphicopublishing.com/history/article_pod.html Written 04/01/2004 When I was five years old, my parents bought me a manual typewriter for a Christmas present. I practiced every day until I was able to type letters to my grandparents and other relatives. Although it is safe to say that I have been a writer since 1963, I didn't start making money from my writing until I started Graphico Publishing in 1988. Back in those ...
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May 16th, 2012 | Categories: News and Society
We messed up. When we err, we need to admit it and move to correct the wrong. Black folks have been complaining about BET programming for ages when, in actuality, they've been checking it out on the "down low." Listening to the negativity over the years, even I was shocked to find out there were so many closet watchers secretly hooked on BET Nightly News. I've gotten calls and emails from people all over the country upset about BET's decision to cancel the program. Many of them say that BET ...
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May 15th, 2012 | Categories: Advertising
The power of database marketing derives primarily from the fact that this approach requires you to become intimately familiar with your customer. Here Brian explains how to boost revenue from your existing customer base. This article shares five ways to get your customers to buy more. Bringing in new customers or clients is just one way to grow your business. As you've heard me say, there are three ways to grow a business the two other ways are to increase the size of the purchases ...
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May 14th, 2012 | Categories: News and Society
If you're anything like me you are really getting tired of the mainstream media's one-voice-to-many analysis of life on Earth. First of all, it's just too negative! I read a survey recently that stated that fourteen out of fifteen newspaper and TV News stories had negative fear-based stories. I don't know about you, but if I look at my everyday life, the amount of good and bad I experience seems to be much more balanced. Why does the 'big' media think we all love hearing the dark side of things ...
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May 13th, 2012 | Categories: Spirituality
The uniqueness of the Gospel... Pastor Terry Dashner (www.ffcba.com) There is one message that is relevant for all times. It was yesterday's news. It is today's news. And it will be tomorrow's news also. It is the eternal Gospel of Jesus Christ. There are three things that make this message unique. For one, its power makes it unique. Secondly, its content makes it unique. And thirdly, its method of delivery makes it unique. Let's look at these three traits. For one its power makes it unique. ...
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May 12th, 2012 | Categories: Advertising
The radio commercial is often overlooked by businesses trying to sell their products or services, both locally and globally. The reason: a radio commercial is thought to be expensive and difficult to produce. This is simply not true. Dollar for dollar radio advertising has to be one of the greatest advertising bargains available today. In fact, advertising on the radio can cost less than it does to place print ads in newspapers and magazines. And unlike print ads, which can take months to get ...
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